If you’ve ever stared at a blank website page for your book thinking, Why does this feel harder than writing the book — welcome. You’re not broken. You’re just missing structure.
What I walk through in the video above is what I think of as the landing page sandwich — a copy framework I’ve used for years as a professional copywriter and that I used again for my own book, Write for Money and Power.
Here’s the high-level anatomy:
1. Clear promise, fast.
Above the fold should answer one question immediately: What will this book help me do — and why should I care? No throat-clearing. No autobiography.
2. Context and address your ideal reader.
This is where you earn trust. A line or two about what the book is and and who it’s for. Not bragging — orientation.
3. The transformation.
Spell out the before-and-after. What changes for the reader once they finish the book? Be specific. Vague benefits don’t convert.
4. Social proof and specificity.
Quotes, early feedback, results, or more on how you’re going to help the reader transform. This is where skepticism goes to die.
5. The offer (aka the call-to-action aka CTA).
Buy buttons. Where readers can pre-order your book. And — if you’re running them — pre-order bonuses that feel aligned, intentional, and actually useful.
That’s the sandwich: value, a CTA, more value, another CTA, more specific value and transformations, and, you guessed it — another CTA. Simple. Effective. Repeatable.
📚 A Quick (Important) Reminder
If you’re watching this because you’re curious how my page is structured — the pre-order benefits you see on my landing page expire tonight at midnight.
After that, they’re gone. No secret extension. No “DM me and I’ll sneak you in.”
And tomorrow — launch day on Monday 1.12.26 — I’m hosting a 12-hour book launch live event, from 7 a.m. to 7 p.m. Pacific, interviewing writers, podcasters, founders, and creative operators about what creative power actually looks like in real life.
It’s free. It’s stacked. It’s very on-theme.
If you’re building a book, a body of work, or a creative career that’s meant to last — I’d love to have you there.
Watch the video. Steal the structure.
And if it clicks — I’ll see you tomorrow.
-Amy
