On August 22, my husband Kyle Cords and I launched a brand-new Instagram account for CozyJobs, the jobs platform we run together. It had zero followers, zero ad budget, and about 24 hours of my total time over the next three weeks, filming included.
Thirty days later, that account had 1.1 million views and 15,600 new followers.
A million views makes a very nice screenshot. But I’ve been doing this long enough to know views don’t pay anyone’s rent, so the dashboard I actually cared about was Stripe. Between August 25 and September 21, CozyJobs’ annual recurring revenue went from $23,867 to $80,855.
(Disclaimer: These are my own numbers from my own business, not a promise of yours. But I’ll show you exactly how we got there.)
So I’m teaching a free class about the gap between those two screenshots. On Tuesday, October 13 at 9 AM PT (12 PM ET), join me live on Maven for a 45-minute Lightning Lesson: How I Turned Instagram Views Into Customers With AI.
📱 What We’ll Cover
Posts for reach vs. posts for customers. What gets views, what gets customers, and why one short video brought in 146 signups and 17 paying customers in three days.
How to sound like yourself when AI helps you write. The voice guide, fact bank, and banned-words list that keep my AI-assisted posts from sounding like AI. (Yes, I keep a banned-words list, and the words you’ve learned to spot in AI posts are all on it.)
How to turn AI into a self-learning social media manager. How I prompt AI so that it learns from our real-time Instagram analytics and tells me what’s working.
My whole AI tool stack, priced out. Every tool I use, what it does in my week, and where I still make the call, starting at $66 a month.
💡 Why I’m Teaching This One
AI has flooded every feed with polished, generic posts, and I’m guessing you’ve scrolled past a few hundred of them this week. At CozyJobs I used it differently. The ideas are mine, and so is the final call on what goes out. AI does the production work around them, like edits, captions, scheduling, and reading the analytics so I know what to make next.
That split is how the CozyJobs account shared 149 posts in 30 days while I spent about 24 total hours on it across the month. (Filming and building the entire system included!)
I built this lesson for the solo founder, the newsletter writer, the freelancer, and the author with a launch coming up. Hi, that last one is also me: Let Me Be Your Ghost comes out November 18!
Can’t make it live? Register anyway. Maven sends the recording to everyone who signs up, and I’m saving time at the end for your questions.
Want the backstory before class? I wrote up how I got 1,000,000 social views in 30 days with 2 tools, with the setup and prices.
See you on the 13th. Bring your hardest social media question, I’d love to see you in the Zoom!
-Amy
P.S. Know someone running a small business on no team and no time? Forward this to them. The class is free, and it might save them a few hundred dollars in ads.