💡 Week Two Recap: Serializing Fiction on Substack (What's Working, What's Not, and Tips!)
Current stats, updates, and more for the behind-the-scenes of my serialized fiction novel.
Week two of serializing Let Me Be Your Ghost is in the books (pun intended), and this week looked really different from week one.
If week one was all about the launch — the announcement, the first chapter, the flurry of “okay, I’m actually doing this” vibes — week two was a heads-down writing week.
I spent most of my time deep in the outline and making sure the chapters coming down the pipeline are actually good, because all the marketing in the world doesn’t matter if the book itself doesn’t deliver.
By the way, if you’re curious what a day in the life of writing a serialized novel looks like while also running two Substacks and everything else, I occasionally film and share them:
But here’s the thing: even in a week where I barely marketed at all, the numbers kept moving.
Total subscribers have noticeably accelerated since I started serializing this novel, and I have real data now on what’s converting readers into subscribers — and what’s getting views but doing absolutely nothing.
I’m going to break down my exact stats below the paywall when it comes to:
my revenue
paid subscriber growth
which posts converted
and the one marketing effort I’m officially throwing out after two weeks of testing it.
👇 If you’re serializing fiction (or thinking about it), this is the stuff I wish someone had shown me before I started.
