💡 "it's cringey that you post about how much money you make from writing."
Let's break it down.
Every so often, I get unsubscribes like this one over on MakeWritingYourJob.com:
And listen — I get it. Talking about income as a writer can feel like standing up at Thanksgiving and announcing that you run an OnlyFans.
Money has been a taboo for a reason, especially in the writing world, where starving is part of the brand.
But here’s the thing.
Back when I was a minimum-wage assistant in Hollywood, sharing a sunless apartment with a roommate and barely scraping by, I stumbled across Lindy Alexander’s blog, The Freelancer’s Year.
Back in 2016, Lindy used to post monthly income reports. As in: “Hey, here’s how much I made this month as a freelance travel writer.”
And to my broke little brain, it was like discovering Narnia:
Writers. Getting. Paid. To. Write. And travel?
Everyone had told me writers were broke. Suddenly, the glass ceiling I’d internalized shattered — and a door cracked open.
That transparency changed my life.
So in 2018, I documented what it took to make my first $10k on Upwork as a freelance writer after being at it for two years. I was still in the struggle — piecing together freelance jobs between fraught assistant gigs and crashing on couches at friends’ places in NYC just to get out and see slices of the world — but I wanted to prove that making money as a freelance writer could be done. And no one called that blog post “cringey.”
Why? Because I wasn’t “there” yet.
Apparently, it’s only bragging if the numbers get big.
But sharing numbers matters.
Because back in 2021, I was also fighting my way out of tens of thousands of dollars in medical debt after being diagnosed with rheumatoid arthritis in my twenties. I needed to see that someone was making it work. I needed to believe that I wasn’t a fool for wanting to make writing my job.
And I did. Freelancing paid the bills — including the scary ones. It also bought me the time to rest, heal, and eventually put my autoimmune disease into remission.
So yeah, I post about money.
Not to brag. Not to posture. But to show what’s possible.
I want to be the proof for someone else.
When a subscriber recently emailed me to ask if freelance platforms like Upwork were still worth it in 2025, I didn’t just say “yes.” I wrote a whole post about how I made $300,000 on Upwork, gave away my go-to cover letter template to my paid community, and announced that we’d be adding Upwork jobs to the writing job board.
Could I have said all that without the dollar figure? Sure. But would it have landed? Probably not.
Because context matters. If I’d made $300 total on Upwork, you shouldn’t be listening to me. Just like you wouldn’t hire a personal trainer who’s never broken a sweat.
I’ve made it my mission to build credibility by sharing real numbers and real experiences. Yes, even when it makes some people uncomfortable.
And if you’re someone who needs that kind of role model — a writer who posts receipts — I’ve got you.
If not? That’s okay, too. The Internet is a buffet. You don’t have to like every dish. Swipe left and find a Substack that’s more your flavor.
I’m not offended. Genuinely. I wish you — and the subscriber who decided to move on! — well.
But let’s not confuse transparency with cringe.
Let’s not pretend that it’s more noble to suffer quietly than it is to share the roadmap that helped you get free.
Two years ago, I set a “big audacious goal”: $96,000 in ARR for my Substack. At the time, I had zero paid subscribers.
I made a whole YouTube series about it that I just reposted — and not because I thought I was hot shit, but because I wanted to document the weird, wobbly, often hilarious process of building something real.
(You can see many times I was unsure or pivoted or was like “welcome to the trough of sorrow!” in the YouTube series recorded over the past two years where I just nervously laughed through confusing metrics or periods of stagnation.)
I wanted to test what it meant to create value. To connect. To serve.
Money wasn’t the point — it was just the measuring stick.
If the number went up, that meant I was helping people.
If it didn’t? Time to iterate.
Eventually, I cracked the code. I built the writing job board. I figured out how to channel my freelance firehose into something sustainable.
Now? That $96k ARR goal? Hit it. Surpassed it.
Is that bragging?
Maybe.
But I’m proud — not just of the revenue, but of the community it reflects. Of the readers who show up week after week to make their own writing careers real. Of the writers who land their first freelance writing jobs, grow newsletters, publish books, and finally believe that they can make writing their job.
And if someone calls that “cringe”? Again — cool. I’m just not your cup of tea.
Or maybe — and hear me out — the discomfort comes from something deeper. Maybe it’s not about me. Maybe it’s about what we’ve been taught.
That writers should starve. That artists should grovel. That ambition is suspect. That money corrupts. That “real writers” don’t care about things like rent, or royalties, or eating three meals a day.
I reject all of that. Loudly.
Because the starving artist trope was never an option I could afford.
And because I’m writing a book about this very thing — and I’d love your help.
If you want to be a beta reader, I’m giving away advance copies in exchange for honest feedback. Sign up here and I’ll send it your way soon.
To the reader who unsubscribed: thank you. And I mean that with sincerity. You gave me a reason to write this.
To the rest of you: keep going.
You’re allowed to want money. You’re allowed to want power. You’re allowed to want joy.
You’re allowed to build a writing career that supports the life you actually want to live.
And when that happens — when you wake up and realize that this is the life you get to live?
It’s not cringe.
It’s freedom.
Let’s raise a glass —
To the writers who believe in what’s possible.
To the ones building empires out of words.
To you.
–Amy



Transparency is how we know we're on the right path and that extends to those who are comfortable with sharing what they charge or what they make. We often don't know that we're underselling ourselves or being underpaid until someone who's been at this longer informs us. That's why some folks are open about their salary much to the annoyance of the companies they work for lol. I don't see how a freelancer doing essentially the same thing is being "cringey."
I think people see a high price tag as a deterrent when it should really be a goal if it's something you want. Rachel Rodgers, who is the founder of Hello 7 and an incredibly successful business coach, spoke about this and it stuck with me. She was explaining in her book, "We Should All Be Millionaires," that for whatever reason people are actually better clients when they're paying an amount of money that counts as an investment in the service being provided. When they're paying what they may consider to be an insignificant amount they're lazy about staying on top of their side of the transaction whether that's attending a course and putting their all into it or providing documents and materials necessary for the service to be completed. It's a rather strange occurrence but it's true.
Thank you, Amy, for being transparent. I do believe it helps with perspective shifting. I know it did for me. I knew you can make a living as a writer but I had always tied that to an established institution, a place that lends its credibility to you. And while I see no issue with writers looking to find a place at legacy/known outlets as a staff member, getting laid off from a publication did teach me that I don't want my entire livelihood tied to the needs or whims of a business or industry particularly one as mercurial and in constant flux as media. Your newsletter has been a major help and motivator as someone who is figuring out next steps and how I want to move in the writing space.
Girl, God bless you—-seriously! I cannot tell you how much your newsletter and blog have helped me through this agonizing journey of freelancing and self-promo. Love the way you assert your points without shame. We need so much more of this. Thank you for being such a reliable, forthright, and generous resource for all of us out here hustling 🩷