💡 I Launched a New Substack Venture — And It Flopped

Dispatches from the lab on failure, false assumptions, and why I’m still betting on freelance as the future.

Hey Sutoscientists,

I’m writing to you from the ashes of a failed experiment.

Test tubes cracked. Beakers still bubbling. Whiteboard full of crossed-out theories.

This was supposed to work.

We had the formulas. The momentum. The team.

We’d done it before — and done it well — with ✍️ Make Writing Your Job. So why not spin up another? Why not bring the same ma…