💡 How Much I Spent on My Self-Published Book Launch for My New Bestselling Book

What it cost to launch my new book Write for Money and Power.

In the writing world, it’s often taboo to talk about money.

And in my new book Write for Money and Power — that’s exactly what I argue keeps writers trapped!

That’s why I’m pulling back the curtain for my paid subscribers and sharing exactly what I spent on my new book launch and what it costs to get your self-published book out there.

I’ll also share what really worked — and what barely moved the needle. Every book is an experiment of some sort, and here in my mad scientist lab I love to test hypotheses and see what creative sparks pan out — and which die on the burners.

I’ll break this book launch up into a few parts:

📓 Part I: The Pre-Book Launch Prep and PR Podcast Tour

• What I spent on service providers (publicist, book marketer, virtual assistant) to help with the prep of the launch

• What I spent on some key services (like NetGalley) to help distribute ARC copies

📙 Part II: The Book Launch Itself

• What I spent on the launch

• What I spent on Amazon ads (plus: results of said ads!)

📘 Part III: Maintaining the Book’s Momentum

• What I’m planning on spending (and doing!) to keep the book’s momentum going

📕 Part IV: Was it Worth It?

• Plus: whether or not the book launch was “worth it” from a business perspective — or, “what’s the ROI of a book?” as I’m often asked by some of my more entrepreneurial memoir ghostwriting clients

Let’s go!

📓 Part I: The Pre-Book Launch Prep and PR Podcast Tour