💡 High-Converting Templates for Your Substack's Welcome Emails, About Page, and More

As part of the 6 Week Substack Sprint, steal my templates to customize your welcome emails, about page, and your email to subscribers when you turn on your paywall!

As we wrap up the 6 Week Substack Sprint, I wanted to send one more bundle of practical resources your way.

Below, you’ll find templates you can use to strengthen your About page, refine your welcome emails, or email your existing subscribers when you’re ready to turn on a paywall and start charging for your work.

These are the highest-converting formats I’ve seen work — both for my own publications and across the Substacks I’ve audited — but think of them as scaffolding, not scripts. Please customize them to fit your voice, your tone, and the world you’re building.

My hope is that this makes the “okay, now what?” phase feel clearer, calmer, and a lot more doable.

Here they are:

1. Welcome Email — Free Subscribers

Goal: Make people feel seen, grounded, and curious — then invite them into a 7-day free trial.

Subject: Welcome — I’m glad you’re here

Hi there —

I’m really glad you’re here.

I’m [Your Name], and this is [Publication Name] — a space I built for [who this is for] who are tired of [core pain point] and ready for [desired outcome].

Here’s the short version of why this newsletter exists:

You’re probably here because you’re feeling [frustrated / stuck / overwhelmed / curious / ambitious] about [topic or situation].

I’ve been there. I built this publication to help you [solve that problem] — without gatekeeping, posturing, or pretending there’s one “right” path.

What you’ll find here:

In your inbox, you can expect:

- [Type of content #1] that helps you [result]

- [Type of content #2] that breaks down [thing that feels confusing]

- [Type of content #3] that’s honest, practical, and actually usable

The transformation I’m aiming for is simple:

You start here feeling [before] — and over time, you feel [after].

Start with these reader favorites

If you want a good feel for the work, these are some of the most-loved posts:

- [Popular Post #1]

- [Popular Post #2]

- [Popular Post #3]

Want to go deeper?

Paid subscribers get:

- [Benefit #1 — tangible]

- [Benefit #2 — access or depth]

- [Benefit #3 — community / archive / support]

If you’re curious, you can try the paid experience free for 7 days — no pressure, no weird tricks.

👉 Start your 7-day free trial here [button]

Thanks for being here. Truly.

And if this helps you even a little — I’m doing my job.

-[Your Name]

P.S. If you ever upgrade to the Founding tier, that’s where things get especially personal — early access, deeper conversations, and helping keep this whole thing alive. Totally optional. Always appreciated.

2. Welcome Email — Paid Subscribers

Goal: Celebrate the upgrade, orient them quickly, then introduce the Founding tier as a natural next step — not a hard sell