Hello there! I'm Amy Suto, and I'm a freelance copywriter for web3 projects and innovative startups. This is the first in my blog series to help orient you to the world of hiring a freelancer writer to bring a spark of magic to the written word.
The first question I get when it comes to working with freelancers is, how do I hire the perfect freelance writer for my project?
There's a few ways you could go about the process, and I'll cover them here.
When Hiring Freelance Writers, Take Into Account Your Opportunity Cost
I'll break it down for you in a second, but basically I wanted to write this post to save you time (and money!) in the long run.
Every time you take a chance on a more affordable freelancer who ends up turning in shoddy work past the deadline, you're spending more than money: you're spending time to go out and hire another freelancer and deal with the hassle of trying to find the right writer ghostwriter for your project.
I've done my fair share of hiring of freelancers for a variety of projects, and I know that it's way more affordable in the long-term to work with a professional rather than waste valuable resources cycling through amateur writers.
The concept of an Opportunity Cost is not just reserved for economics textbooks. If you're spending 5+ hours coaching a new freelancer through what you need, you can't spend that time elsewhere. That's time taken away from hanging out with your family or pursuing what actually needs to get done in your business.
Sure, every freelancer isn't going to nail every task on the first try: every new working relationship requires a bit of calibration. But there's a difference between calibrating and completely starting from scratch.
Professional freelance writers know the right questions to ask at the beginning of a project and how to help you through the process to make sure you get exactly what you're looking for.
The "You Get What You Pay For" Adage is True
There's a lot of calculations that go into a freelancer's rate. Freelancers from prestigious universities with more experience charge more because these factors have helped them hone their craft and develop a perspective that informs their work.
For example, my background working in entertainment is extraordinarily valuable: I know how to engage an audience and elevate a story -- even if that story is in the form of website copy or blog post.
You're not just paying for a freelance writer's time: you're paying for the wealth of skills, experience, and knowledge they've gained over their career.
When hiring a freelance writer or copywriter, you've got to look at the big picture. The best writers have a myriad of experiences that make them who they are and inform their jokes, their writing style, and their ability to spin magic into words.
The Care of the Clockmaker
One day, an apprentice came in to The Clockmaker's shop to begin his work for the day.
When the apprentice entered the shop, the clockmaker beckoned him over, and then handed him two identical pocket watches, one in each hand.
"Hold each of these in your hands," The Clockmaker said, "and tell me which one you believe is the better made watch."
The Clockmaker's apprentice held them for a moment, feeling their weight in his hands. Then, he held out his right hand. "This watch feels like it's of better quality," he said.
"Why do you think so?" The Clockmaker asked. "These are two identical watches."
"I don't know, I just feel it," said his apprentice.
Then with a smile, The Clockmaker took the watches from his apprentice and proceeded to take them apart.
Inside the watch that the apprentice picked were inscriptions of a love letter. The watches were identical except for these messages of love.
The moral of this story is clear: words written by writers who write for the love and artistry of it will feel different.
That's why I only take on clients and projects I believe in. I want every one of my clients -- and everyone who reads anything I write! -- to feel that care in each and every word.
The way people feel after reading something written with love will stick with them forever.
Hire a Freelance Copywriter for Your Startup or Web3 Project
Just like the clockmaker, I believe in creating high-end copy that feels like the art it's meant to be.
Contact me below and let's work together to curate a working experience unlike any other.
Hire a Web3 Copywriter
Amy Suto is a copywriter for metaverse, NFT, and web3 projects and startups. She believes in the artistry of her work, whether she's writing for TV or crafting a whitepaper for one of her clients. Amy believes that story is mission critical, no matter how simple a piece of copy is. If you're writing for humans to read, you need to tap into the power of story to command an audience. When she's not writing, Amy spends her free time reading in cozy spaces, taking or teaching yoga classes, and writing her own fiction. She maintains a storytelling blog at AmySuto.com.