Despite how angry your flip-phone-wielding friend gets when they hear a “CryptoPunk NFT sold for $532 million,” content creators around the world are scrambling at their keyboards to make that next big sale.
If you’re looking to peacock in this oversaturated market, writing and publishing exceptional copy is absolutely essential for your NFT or metaverse project.
“An NFT Copywriter? Sounds Expensive…”
Not so much. Time is a currency we use every moment we’re alive. By hiring an NFT or metaverse copywriter, you’ll increase your sales and “time wealth” opening up a horde of hours each day to further increase your “monetary wealth.”
An NFT copywriter can write your content while you focus on the important stuff like dominating that next Christie’s auction!
“Nah. I”ll Just Write My Own Copy…”
As transcendent as your dystopian augmented reality thriller is, a metaverse writer knows how to market it.
Your audience needs somebody who can craft a story and tell them why they need it more than oxygen. When you hire a metaverse copywriter, you don’t need to worry about selling hot air.
“But My Computer Has Spellcheck…”
Digital spell checkers can be imprecise. When it comes to grammar and punctuation, they’re abysmal.
While your English teacher may have offered a displeased grimace at your mistakes, a typo in the NFT market can turn your sales upside down. When you hire an NFT copywriter, you’re boarding the Titanic with a life jacket in hand.
“I’ll Just Post It On Facebook…”
What’s Facebook? Oh, you mean… Meta? Now you should definitely hire a metaverse copywriter. A well-rounded writer excels at creating content for all platforms and the nuances of each.
Through social media, a metaverse writer can captivate and build your audience fostering a strong community and even stronger sales.
“But I Know More About NFT’s Than An NFT Copywriter…”
Perhaps… but maybe you know TOO much? Often being “too close” to a topic can be detrimental to profit-making.
A majority of the world is still grappling with what “non-fungible token” means and why an autographed tweet from Jack Dorsey sold for over $2.9 million. Working in an NFT bubble, you might not even realize how confusing your lingo is to those on the outside.
If you hire an NFT copywriter, you gain an immediate advantage on the marketplace. You’ll be able to attract the attention of a much larger audience rather than simply minting your NFTs and staring at a sad screen for weeks.
“Fine. I’ll Do It. Where Do I Start?”
Excellent. You’ve made a considerably wise decision! Let’s assume your goal is one of the following:
I want to make more money
I want to follow cultural trends
I want to attract more attention to my NFT or metaverse project
Each of these pursuits is exponentially elevated with the addition of a metaverse copywriter to your team. Let’s begin with some of the most effective ways to get your art noticed by a wider audience…
1. A Portfolio For The Ages
At the very least, your website should have a professionally written Artist Statement and About Me page alongside your artwork.
Prospective buyers want to know more about the artist releasing a collection of 206 Pizza Nyan Cats and why they’re doing it. This is also one of the most important steps in developing your metaverse identity as an artist.
2. Get That Blog Cranking
Adding a blog alongside your NFT portfolio is something very few creators utilize yet remains one of the most effective ways to expand your audience.
Assuming you chose to hire an NFT copywriter at this point, you’ll now have a steady stream of written content being uploaded to your website regularly. These SEO-friendly blogs will send you skyrocketing in the search rankings and dramatically increase the quantity of crypto hungry investors looking to bankroll your work.
3. Be A Social Media Butterfly
One of the best places to promote your metaverse project is via a compelling social media presence. Don’t get overwhelmed by the expansive Wild West of 100+ different platforms—your metaverse copywriter can tailor a content strategy to the select few social channels that are best for you.
4. Don’t Snooze on News…Letters
The reason email marketing doesn’t work for most artists is because they don’t know what they’re doing. Sending overly-formal emails begging readers to check out your OpenSea page will most certainly guarantee the contrary.
Successful digital artists choose to hire a metaverse copywriter because they understand why story is so important in tech. When you offer your audience a fleshed out world in the metaverse, they’re infinitely more likely to go on that journey with you.
5. Content, Content, Content
The importance of framing your content on any marketplace is one of the most important reasons to hire a metaverse copywriter. Bad writing makes good art bad. You wouldn’t buy the Salvator Mundi and put it in a “Live Laugh Love” frame, would you? WOULD YOU?!?!?
Often times, NFT and metaverse art confuses the viewer more than it communicates something clearly. If something is going to capture an audience for a long period of time, it needs a story—a great one, and it needs consistent creative copy on every word it touches.
Let Sutoscience, Inc. Scribe Your Story
Luckily, you've stumbled upon my writing workshop here at Sutoscience, Inc. I'm a freelance copywriter with a background as a TV writer in Hollywood eager to make your metaverse and NFT projects tons of cash. Not only is storytelling the single greatest cog to building a thriving metaverse world, it aptly drives unconscious decision making and fosters an unbreakable community.
If you’ve got a project ready to hit the marketplace, you’re one creative writer away from winning the Internet. Harness the power of story to build a connection with your bidders before jumping into the void.
There’s few things more somber than seeing art someone labored over for years sitting dormant on Rarible.
Contact me below and let's get this party started.
Hire a Web3 Copywriter
Amy Suto is a copywriter for metaverse, NFT, and web3 projects and startups. She believes in the artistry of her work, whether she's writing for TV or crafting a whitepaper for one of her clients. Amy believes that story is mission critical, no matter how simple a piece of copy is. If you're writing for humans to read, you need to tap into the power of story to command an audience. When she's not writing, Amy spends her free time reading in cozy spaces, taking or teaching yoga classes, and writing her own fiction. She maintains a storytelling blog at AmySuto.com.