I worked closely with the founder of Orphanage to ensure that every piece of content we created for our internal and external network was in line with his quality standards, and kept the air of exclusivity that was key to the brand.
What is Orphanage? Who does it serve? I created all of the core documentation -- both the technical bylaws and the external-facing copy -- to help shepherd the company into its initial launch.
Because Orphanage was created for a niche community, I helped to create a marketing strategy that spoke to the key collaborators we were trying to reach.