BRAND IDENTITY REFRESH
Kingdom of Pavement when through several iterations before finally settling on the perfect design that appealed to the ideal audience of rebellious artists. The full brand identity refresh included a visual design overhaul along with a brand story retooling and new content marketing strategy.
VISUAL DESIGN OVERHAUL (web, social, logo, newsletter)
We worked with designer Elena Sanchez to create a full refresh on Pavement's visual identity. We hired a logo designer to create the neon upside-down crown logo that visualizes the rebellious spirit of our target audience. We also did a full website re-design, including a suite of new social media templates.
INTERNAL CREATIVE SYSTEMS AUDIT
A part of Pavement's revamp included a full systems audit of how the internal creative team of different freelancers worked to achieve and accomplish projects. This created a new suite of documentation, workflows, and approach to the creative process.