Case Study: Metaverse Game Whitepaper, Web Copy, and Sizzle Trailer Script

The team at Galaxy Arena hired me to do a variety of a copywriting deliverables for the launch of their metaverse game.

Over the course of three months, I wrote a whitepaper, web copy, a sizzle trailer script, and press releases.

I worked in tandem with their team to provide notes, feedback, and creative direction to some of their early materials as well.

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Deliverables

FOREVER FOUNDATIONAL COPY + STORY

I began this project by developing the brand's base story and lore for their project, creating internal documents to keep the team on the same page. I worked closely with all team members. 

WHITEPAPER

I developed the whitepaper for this project, which you can read here. This was a challenging whitepaper to write as the details of the project shifted every few days, but I kept up with the team and was able to deliver drafts they loved.
 

WEB COPY

I worked closely with the team to develop web copy that helped sell the project and speak to audiences in a story-driven way, iterating with each set of new changes to the project itself.

SIZZLE REEL + INITIAL CREATIVE DIRECTION

I worked with the team to develop the sizzle reel, and helped with creative elements of this game project. I cast the voice actor for the sizzle reel, worked closely with the video editor to source music and give notes on cuts, and provided feedback throughout the process of developing the initial marketing materials. 

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Impact

The copy and creative direction I provided to this metaverse game project helped them reach their ICO goal of over $500,000+. 

I love helping new projects with every aspect of their copy and marketing collateral. 

If you're building in web3, I'd love to help you, too!