Deliverables
WEBSITE COPY REFRESH
While design played a key role in the refresh of my website, I needed to overhaul all of the copy to reflect a more sophisticated, minimal approach to sharing my knowledge and experience.
NEWSLETTER UPDATES
I created a storytelling-focused newsletter that quickly tripled in subscribers after I honed my voice and offerings. I write all of my newsletter content and publish it on a bi-weekly basis. I was named a winner in ConvertKit's newsletter challenge for my subscriber growth and awarded a cash prize.
BRAND VOICE + CONTENT STRATEGY
I successfully leveraged my SEO knowledge to get on the first page of Google for my target keywords related to the clients I wanted to reach. My website AmySuto.com is highly ranked because of the way I use authenticity and strategy to resonate with readers.